Social Media Boot Camp

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What is Social Media?

Monologue has given way to dialogue.

Social Media is the democratization of information, transforming people from content readers into publishers. It is the shift from a broadcast mechanism, one-to-many, to a many-to-many model, rooted in conversations between authors, people, and peers.

Brian Solis

Social media are media for social interaction, using highly accessible and scalable publishing techniques. Social media use web-based technologies to transform and broadcast media monologues into social media dialogues.

The properties that help describe the differences between social media and industrial media depend on the study. Some of these properties are:

1. Reach - both industrial and social media technologies provide scale and enable anyone to reach a global audience.
2. Accessibility - the means of production for industrial media are typically owned privately or by government; social media tools are generally available to anyone at little or no cost.
3. Usability - industrial media production typically requires specialized skills and training. Most social media does not, or in some cases reinvent skills, so anyone can operate the means of production.
4. Recency - the time lag between communications produced by industrial media can be long (days, weeks, or even months) compared to social media (which can be capable of virtually instantaneous responses; only the participants determine any delay in response). As industrial media are currently adopting social media tools, this feature may well not be distinctive anymore in some time.
5. Permanence - industrial media, once created, cannot be altered (once a magazine article is printed and distributed changes cannot be made to that same article) whereas social media can be altered almost instantaneously by comments or editing.  

Social Media, Wikipedia

Value of Social Media

Facebook Statistics

Twitter Statistics

Twitter now has over 100 million registered users, with 300,000 users signing up every day
180 million unique visitors come to the site every month.
Twitter users are, in total, tweeting an average of 55 million tweets a day.
Twitter's search engine receives around 600 million search queries per day.
Of Twitter's active users, 37 percent use their phone to tweet.

Statistics courtesy of Huffington Post

Linked In Statistics

LinkedIn has over 75 million members in over 200 countries.
A new member joins LinkedIn approximately every second, and about half of members are outside the U.S..

Statistics courtesy of Linked In

Youtube Statistics

Over 2 billion views a day.  Nearly double the prime-time audience of all 3 major U.S. broadcast networks combined.  YouTube is monetizing over a billion video views per week globally.
25 hours of video uploaded every minute
Average person spends 15 minutes a day on YouTube
More video is uploaded to YouTube in 60 days than all 3 major US networks created in 60 years

Statistics courtesy of Website Monitoring

Using Social Media

Andrew Halley's post on Social Media Explorer, 101 Social Media Stats to Make Your Spirits Bright and Your Head Spin, provides some interesting insights into the way people use Social Media. Did you know that internet users in the U.S. spend nearly a quarter of their time online using social media? Or that 46% of internet users worldwide interact with social media on a daily basis?

State of Texas Social Media Presence

Social Media Functions

• Monitoring Online Brand Functions
• Monitoring Online Market Opportunities and Needs
• Providing Customer Service
• Promoting a Product
• Promoting and Event
• Educating your Customer
• Issues Advocacy
• Crisis Management (TXDPS started using Social Media during Hurricane Rita)

Social Media Policies

Online Database of Social Media Policy from Social Media Governance

Government Social Media Policies via @yarnmaven

Texas.gov Social Media Policy

U.S. Navy Social Media Handbook for Commanders

Social Media Presentations and Infographics

• The CMO's Guide to the Social Landscape - 97th Floor's take on 10 social network based on customer communication, brand exposure, traffic to your website and SEO
• Social Media Strategy - Taking someone from non-engagement to a conversation
• Social Media Campaign Timeline - Conception to Delivery
• Who's in the Blogosphere - Data on Bloggers
• Social Media Demographics - Who is using which site
• The New Marketing Trifecta - Mobile, Email and Social Media
• The Conversation Prism - Brian Solis
• Ogilvy On: Twitter for Business - A Strategic Approach to using Twitter for Business
• Ogilvy On:  Facebook for Business - The Executive's Guide to Facebook

Social Media Quotes

"The purpose of business is to create a customer. " Peter Drucker
"The purpose of a business is to create a customer who creates customers."  Shiv Singh, Social Influence Marketing Trends
"The purpose of a business is to SERVE a customer who creates customers."  Josh Weinberg

 “Human beings are far more likely to communicate ideas and information with others when they are emotionally engaged.  Find the key issues that concern your audience and then inculcate them within your marketing plan to get an emotional response.”  Maki, DoshDosh.com

 “Those who ignore the party/conversation/network when they are content and decide to drop in when they need the network may not succeed. It’s pretty easy to spot those that are just joining the network purely to take – not to give. Therefore, be part of the party/conversation/network before you need anything from anyone.”
&nbs