Scrum for the Product Manager

This course focuses on applying Lean-Agile principles to the traditional Product Manager role. The goal is to learn how to create and rapidly deliver innovative products that capture the imagination and market share.

3 days

This course is intended for Product Managers, Project Managers, Executives and any others interested in lean-agile product management.

1. Foundations

1.1 Traditional Product Management
1.2 The Lean-Agile Product Manager -Blending Product Manager and Product Owner roles

2. Lean Product Envisioning

2.1 Identifying your customer
2.2 Creating customer personas
2.3 The Kano Model
2.3.1 Expected Needs
2.3.2 Normal Needs
2.3.3 Exciters
2.3.4 Using the Kano Model to in conjunction with personas to drive product envisioning
2.3.5 The Next Great Thing – Using the Kano Model to channel Steve Jobs
2.5 Envisioning workshops
2.6 Modeling the customer experience
2.7 The Tale of Two Customer Migrations
2.8 Me Too – creating a generic product vs. best of breed
2.8 Other pitfalls

3. Product Creation

3.1 The Lean Agile model for product creation
3.1.1 Scrum
3.1.2 Kanban
3.2 Using Value Stream Mapping to streamline your product development process
3.3 The Product Owner Role
3.4 Release Planning
3.4.1 Story Mapping
3.4.2 Minimal Viable Product
3.5 Progressive Product Elaboration
3.6 The Lean Agile Product Launch

4. Product Lifecycle

4.1 The mature product – from evolution to enhancement to obsolescence
4.2 Overcoming the fear of self-obsolescence
4.2.1 How taking the ‘safe road’ ruined Research In Motion
4.2.2 How self-obsolescence took Apple to a class of its own

Beginner

MicroAssist’s instructor-led training consists of group-paced learning models with structured hands-on activities. The dedicated learning environment encourages focused learning supported by key resources.

• Private Training Facility – Our training rooms are designed to provide students with a comfortable and distraction-free environment. Being able to focus on each step and its implications leads to better retention of the new material.
• In-person Instructor – The instructor presents learning material live in the classroom, allowing for effective information dissemination and active classroom management. The face-to-face nature of the class allows for student-teacher interaction that aids in successfully completing each lesson.
• Student Work Station – Each student is provided a desktop or laptop computer to work with during the training class. The computers are equipped with the appropriate student files and programs so students can replicate the steps in each lesson. Being able to manually complete each lesson fosters increased understanding.
• Student Manual – Each student is supplied a manual that provides a general overview of each concept as well as detailed instructions on how to complete each task. The manual is the student’s to keep and makes an excellent reference guide.