Scrum for the Product Manager

This course focuses on applying Lean-Agile principles to the traditional Product Manager role. The goal is to learn how to create and rapidly deliver innovative products that capture the imagination and market share.

This course is intended for Product Managers, Project Managers, Executives and any others interested in lean-agile product management.

1. Foundations

1.1 Traditional Product Management
1.2 The Lean-Agile Product Manager -Blending Product Manager and Product Owner roles

2. Lean Product Envisioning

2.1 Identifying your customer
2.2 Creating customer personas
2.3 The Kano Model
2.3.1 Expected Needs
2.3.2 Normal Needs
2.3.3 Exciters
2.3.4 Using the Kano Model to in conjunction with personas to drive product envisioning
2.3.5 The Next Great Thing – Using the Kano Model to channel Steve Jobs
2.5 Envisioning workshops
2.6 Modeling the customer experience
2.7 The Tale of Two Customer Migrations
2.8 Me Too – creating a generic product vs. best of breed
2.8 Other pitfalls

3. Product Creation

3.1 The Lean Agile model for product creation
3.1.1 Scrum
3.1.2 Kanban
3.2 Using Value Stream Mapping to streamline your product development process
3.3 The Product Owner Role
3.4 Release Planning
3.4.1 Story Mapping
3.4.2 Minimal Viable Product
3.5 Progressive Product Elaboration
3.6 The Lean Agile Product Launch

4. Product Lifecycle

4.1 The mature product – from evolution to enhancement to obsolescence
4.2 Overcoming the fear of self-obsolescence
4.2.1 How taking the ‘safe road’ ruined Research In Motion
4.2.2 How self-obsolescence took Apple to a class of its own