Storytelling

In Made to Stick: Why Some Ideas Survive and Others Die by Chip and Dan Heath, the authors identify six techniques for making communication memorable. Storytelling is one of the techniques we use in online learning.
 
  Click the heading below to view several stories.

Complete a Challenging Form

When helping clients apply for enrollment in a medication program, case managers may encounter situations that make it difficult to answer questions on the application. We use stories about fictitious people to explain best practices for handling common problems.
  

Prevention of Perinatal HIV Transmission

Many clinicians working in labor and delivery don’t envision situations where they can decrease the risk of HIV transmission from mother to child. We began a lesson with a true story that demonstrates how this situation can unfold in any hospital. We use the story to grab attention and draw learners into the training.

PREVENTION OF HIV PERINATA

Taking the Learner on a Playful "Quest" Through a Complex Program

This sample was taken from a lesson that introduces an intricate government reimbursement process to librarians through a playful, engaging “quest.”  It keeps the audience’s interest for books and stories in mind and  encourages them to apply to the program for reimbursement for their technology needs (computers, software, ISP, etc.).