Non-Verbal Communication: 7%-38%-55% Rule

Submitted by admin on Thu, 01/17/2008 - 01:00

Albert Mehrabian, Professor Emeritus of Psychology, UCLA, is best known for his publications on the importance of verbal and nonverbal messages.  In his studies Mehrabian comes to the conclusion that there are three elements to face-to-face communication:

  • Words (7%)
  • Tone of Voice (38%)
  • Body Language (55%)

The relative importance of verbal and nonverbal messages were derived from experiments dealing with communications of feelings and attiudes. 

How does this effect E-learning?  Does it have a different effect on E-learning dealing with the communication of information vs. professional development training such as leadership training?

http://www.kaaj.com/psych/