Social Media Bootcamp

Course Specifications:

Software: Microsoft Office 2007

Course length: 1 ½ days

Course Objective:

- Upon completion of this course the student will:

- Understand social media trends

- State the benefits of social media for an organization

- Be able to help set Social Media Policy for your organization

- Be able to create goals and objectives for social media campaigns

- Understand and use social media metrics

- Develop a social media campaign plan

- Employ effective social media practices

- Have a working knowledge of key social media tools

- Understand the advantages and disadvantages of social media tools

Target Student:

This course is targeted towards professionals who are in charge of managing, developing and implementing an organization’s marketing and communication policy. This course will also be useful to professionals involved in human resources and training.

Prerequisites:

Students enrolling in this course should have a working knowledge of web pages and online internet tools.

Delivery Method:

Instructor led, group-paced, classroom-delivery learning model with structured hands-on activities. Each student is provided with a computer and a Manual. The manual is the student's to keep and makes an excellent reference guide.

Course Content

Lesson 1: What is Social Media

Lesson 2: The Social Media Boom

Topic 2A: Social Media Trends

Topic 2B: Usage Statistics

Lesson 3: Social Media Etiquette

Lesson 4: Creating Social Media Policy for your organization

Topic 4A: Critical elements of a policy

- Case Study

- Discussion

Topic 5: Social Media Campaigns

Topic 5A: Setting organizational objectives for social media campaigns

Topic 5B: Designing appropriate metrics for your social media campaign

Topic 5C: Developing a campaign plan based on objectives

Topic 5D: Implementing the campaign plan

Topic 6: Basics of Search Engine Optimization

Topic 6A: Keyword Research

Topic 6B: Anchor Text

Topic 6C: Linking Strategy

Topic 7: Introduction to RSS

Topic 7A: Definition

- Example

Topic 8: Social Bookmarking

Topic 8A: Del.icio.us

Topic 8B: Digg

Topic 8C: Stumbled Upon

Topic 9: Social Networking

Topic 9A: Facebook

Topic 9B: Linked In

Topic 10: Branding and Content Sharing

Topic 10A: Blogs (Wordpress)

Topic 10B: Youtube

Topic 10C: Twitter

Topic 11: Reputation and Information Monitoring

Topic 11A: Newsvine

Topic 11B: Alltop

Topic 11C: Popurl

Topic 12: Monitoring Social Networks

Topic 12A: Google Alerts

Topic 12B: Trackur

Topic12C: Radian 6